Launch Your Business on the Net
and Make It Pay!
Use the experience of successful online entrepreneurs to set your business on the right path from Step #1. This essential guide provides insight and instruction, plus worksheets, checklists, and guidelines to help you improve your prospects and avoid pitfalls.
Lay a solid foundation — choose the Internet Service Provider that best fits your needs; select the right hardware, software and network connections.
Devise an Internet-specific business plan — use Internet research to help set practical goals; harness all the Net's strengths — including e-mail, newsgroups, and the Web — to enhance your marketing, sales and customer service efforts.
Establish a realistic budget — create a framework that accommodates all your costs, including start-up, equipment, services, staffing, marketing and order handling.
Build an effective Web site — develop a customer-friendly structure; learn the fundamentals of effective page design; learn about tools and techniques for handling transactions securely; know when you need help and how to get it.
Develop a strategy for success — promote your site effectively and prepare for the response; keep your site fresh and up-to-date; evaluate what's working and modify what's not.
